Category
Branding
Industry
Education, Arts

Santa Monica College Foundation's mission is to be a preeminent community college foundation reflecting the values and economy of our creative community. The brand design is based on the Santa Monica City logo, which is visually very well known by the community. It is also inspired by a Japanese design philosophy ‘Wabi-Sabi’ of imperfect shapes that closely reflect the natural world. The Foundation’s brand incorporates these elements and colors with a twist.

Client
Santa Monica College Foundation
Service
Branding, Design
Project Link
www.smcf.com